N.I.C.E. Collective is a San Francisco-based designer clothing brand founded in 1997. Founded on principles of design integrity their functional military aesthetic is now one of the driving forces in international fashion. Joe Haller and Ian Hannula took the silhouettes, energy and attitude of the streetwear they themselves wore and loved and combined these with choice fabrics and quality construction.

Joe Haller was raised in New York and into his 20s worked as a radiology tech. During his off hours, he produced dance music and organized parties in clubs around New York City. A professional bike racer, Ian Hannula was raised in Atlanta, Georgia and studied combat photography in the Marine Corps. He created dance music events in Atlanta and was a resident DJ in two top clubs. Joe and Ian met on the dance floor in San Francisco in 1995. Their connection was instant, fueled by their common interests in art, music, and fashion. They initially started N.I.C.E. Collective as loose amalgamation of talent that would launch parties and club nights, a record label, a DJ agency, and a clothing line. Though neither had any fashion training, Haller and Hannula began by producing experimental pieces such as deconstructed-then-reconstructed camouflage shirts, pullover sweaters made from electric blankets with the controls still attached, and shirts that transformed into kites.

N.I.C.E. designed the wardrobe for musical artists Coldplay’s latest tour, and have contributed work to Kanye West, U2, Lenny Kravitz and others.